Casestudy: Wolverhampton Wanderers FC

Year

2019

Project type

Fan engagement and sponsorship activation

Crowd services

  • Games
  • Engage
  • Datalake

Fan Engagement strategies as an integrated part in Wolverhampton Wanderers daily work

Wolves FC

Image rights WWFC © 2024

Overview

Transforming the Game: How Wolves and Crowdmanager are Shaping Fan Engagement

Wolverhampton Wanderers, one of the Premier League's leading football clubs, has embraced innovation and digitization in its quest to enhance fan engagement.

This case study explores the successful collaboration between Wolves and Crowdmanager, focusing on the gamification platform's impact on digital fan interaction and sponsor activation but also building up the entire digital eco-system.

We have helped them connecting their entire datalake and CDP enviroment and securing that it is well connect to their Crowd fan engagement activities. 

Engagement

More than 93.000 fans activated

Sponsor value

More than 72.000 permissions collected

Campaigns

More than 240 fan campaigns succeed

Results

From the Wheel of Fortune and Player of the Month to Live Quizzes, Giveaways.

The Wolves have successfully activated more than 240 diverse fan engagement initiatives throughout the collaboration with Crowdmanager.

2023

58.000 fans engaged

2022

45.000 fans engaged

2021

38.000 fans engaged

Connecting all data sources in one

Wolverhampton Wanderers, known for its progressive approach to technology and fan involvement, sought to elevate its digital fan engagement initiatives in their overall digital eco-system. 


With our Crowd Engage and Crowd Games toolbox and with a deeply integrated Crowd Data CDP as a clear foundation they have gained amazing results. 
 

 

By connecting several platforms into one centralised hub like email platform, ticketing, gamification they are able to control and manage the data across various channels. 

Wolves have the possibility to collect data inputs from game participants from Crowd Engage that they can have personalised conversations with afterwards based on their behaviour.

Service overview

Data

Data intelligence and engagement platforms can profoundly transform the business for rightsholders in sports, entertainment and experience economy.

We have the technology and collaboration models to do just that.

Engage

We have more than 30 different fan engagement concepts, ideas you will have all the possibilities you need to engage with your fans. From in stadium activation to nice and neat digital fan engagement concept activated in the digital fan journey.

Amy Willis, Marketing Executive

“It's really really easy to use on a match day which is great because as you can imagine everywhere is very busy so the easier to use something better so this is this has really grown since we've we've started doing it I think fans get excited now and sign up without having to be asked to sign up.”

 

 

Campaign example: The "Oh What A Shot"

In collaboration with AstroPay, Wolverhampton Wanderers introduced the "Oh What A Shot" campaign. Each week, a new campaign is created within the Crowdmanager platform, featuring QR codes displayed in the fan zone.
 

The highlight is the match-day spectacle where fans kick a ball through the "O" in AstroPay's name for a chance to win money.

From the backend Wolves can find excellent reporting, enabling real-time monitoring of participant numbers and extracting data for partners.

This data-driven approach enhances the effectiveness of sponsorships and facilitates strategic decision-making.

The collaboration between Crowdmanager and Wolverhampton Wanderers has resulted in a groundbreaking approach to fan engagement.

The "Oh What A Shot" campaign, in partnership with AstroPay, exemplifies the fusion of creativity and data, creating memorable experiences for fans and providing valuable insights for sponsors.