Casestudy: Brann SK
Year
2016
Project type
Fan engagement campaigns
Crowd services
- Games
- Engage
Brann SK have been working several years with fan engagement campaigns in our Crowd Engage toolbox.
Elite local football team Brann are always looking to get the fire going in the supporters’ bellies. And that’s only fitting, since Brann means fire in Norwegian.
Overview
Fan engagement campaigns on weekly basis
Brann SK collaborated with Crowdmanager to several fan engagement campaigns through out the longlasting partnership.
Fan engagement campaigns Brann have succesfully held:
- Man of the match
- Player of the month
- Score predictions
- Auctions
And much more...
Results
Through out the years Brann SK have improved and developed a lot in their fan engagement campaigns.
By building up that frequent activation with consistency over the years brings you relevance for but sponsors and the fans. Which shows some strong results on how consistent fan engagements can help you and your partners getting connected with your fans.
Engagements
More than 90.000 fan engagements
Campaigns
More than 400 fan engagement campaigns
Service overview
Engage
We have more than 30 different fan engagement concepts, ideas you will have all the possibilities you need to engage with your fans. From in stadium activation to nice and neat digital fan engagement concept activated in the digital fan journey.
Get the fans up on the big screen like Brann SK
"We love it, and the fans love it. It's a popular pastime before the match gets going.
Brann wants to engage the fans not only through exciting play but also by fostering a sense of community at Brann Stadion."
Brann SK collaborated with Crowdmanager to implement our Event Selfie, which is available in our Crowd Engage product, an intuitive fan engagement activity, seamlessly integrated into the match day experience.
Fans were encouraged to capture moments and upload photos via Brann's Facebook page or the native app, which were then showcased on the stadium's big screen.
Good days can have 300 pictures rolling across the screen, but for the individual supporter, it’s always worth the wait to show their support for the team. And one lucky winner can walk away with a €100 gift card.
In 2021 alone, Brann SK witnessed a remarkable 168% year-over-year increase in image submissions, underscoring the immense success of their fan engagement and sponsorship activation initiatives.
With over 2000 image submissions, Brann SK solidified their position as trailblazers in leveraging digital platforms to amplify fan experiences and deliver tangible value to sponsors.