Casestudy: Danish Tophandball
Year
2021
Project type
League app
Crowd services
- Games
- Engage
- League app
A digital revolution of the danish handball leagues across 54 handball teams with a global league app
Read about how the national handball federation(TopHandbold) has lanuch a revolutionary Tophandball league app and digital engagement platform that brings together the entire Danish handball community in one place.
Image rights Tophandball © 2024
Overview
Tophandball league app Features for Engaged Fans
With a cutting-edge league app and digital platform, we’ve unified all 54 Danish handball clubs (men and women) under one virtual roof.
By integrating everything you need as a handball fan into one single platform we have developed a digital eco-system for the handball sport in Denmark.
League app features:
- Latest news from the league
- Games and contests
- Live scores and statistics at your fingertips
- Live streaming
- Loyalty programs with unique perks
- Exclusive content from your favorite club
- Team information and match data
- Banner advertisements
- And much more…
KPI
User base exceeding more than 100,000 passionated handball fans
KPI
16,300 monthly active participants,
KPI
6 million banner impressions monthly
KPI
Average conversion rate of 10-25% on commercial activities
Results
By connecting fans, sponsors and clubs in one overall eco-system. The Tophandball federation now have a self-owned digital media platform where they are in control of the digital fan monetisation offering their sponsors lots of new possibilities and bringing the fans closer to all the action in the sport they love.
2023
+100.000 fans still growing
2022
+60.000 Fans
2021
30.000 fans
League-based fan engagement platform
Distinguished from our individual club-focused white-label fan app solutions, our Tophandball league app emerges as Denmark’s first of its kind.
This collective platform has united Danish handball sports in one digital realm.
Engaged handball enthusiasts can now follow their favorite club through an all-inclusive fan engagement app, aptly named “TopHandball”.
Whether you’re a Ringkøbing Handball or Aalborg Handball supporter, this singular app grants access to exclusive content from your heart’s chosen club.
With gathering fan data across clubs gives the possibility to create segmented local and national campaigns based on your favourite team.
The platform also opens up new commercial revenue-streams for the united handball sport.
Collective sponsorship deals that the single clubs will not have a chance to sign on their own.
Club-Level Activation
Clubs can now initiate fan engagement activities for their heart club supporters using our segmentation capabilities and by own back-office for clubs.
This feature empowers clubs to orchestrate interactive digital fan activities, facilitating continuous fan interaction.
These activities, aside from entertainment and engagement, can be structured as consistent digital sponsorship concepts, augmenting the club’s digital inventory with tailored propositions for “my club area” with in the global league app.
National-Level Engagement
On the national level, content that resonates across the user base is managed.
National sponsors engage in campaigns and marketing messages that span the entire user base.
At the pinnacle, aggregated data encompassing user behavior, demographics, interests, and more, is accessible, offering sharp segmentation options.
This paves the way for a new commercial platform that the National Handball federation can activate for their sponsors.
Service overview
Engage
We have more than 30 different fan engagement concepts, ideas you will have all the possibilities you need to engage with your fans. From in stadium activation to nice and neat digital fan engagement concept activated in the digital fan journey.
League app
With our league app we help federations or league to connect teams and fans across leagues or sports. With our league-wide app solution you will get a multi-level functionality that gives each club access level for their seperate fanbase within the entire eco-system.
"The collaboration with Crowdmanager on the development of the new Tophandball league app has been really good. The process has been very constructive, and we have felt in good hands the entire time. When you start a process like this, developing a whole new app, you obviously become ambitious, and the ideas keep coming. Due to this, it has been very valuable to have Crowdmanager as an active partner and not “just” a supplier. Now we are just excited to take the app live. We are very pleased with the final result!”
Unleashing Commercial Potential in the danish handball league
This platform positions Divisionsforeningen, Tophandball as the steward of first-party data for sports fans, enhancing the value of their sponsorship income for leagues and clubs. By pooling aggregated data under a collective league solution, we’ve enlarged the user base, thereby creating a more substantial commercial foundation.