Casestudy: Liga Portugal
Year
2022
Project type
Fan engagement and sponsorship activation
Crowd services
- Games
- Engage
- Marketing
- Datalake
Seasonal prediction gave Liga Portugal new sponsorship opportunities to offer their sponsor
Overview
How Liga Portugal and Crowdmanager turn fans’ passion into new revenue
Liga Portugal oversees the top two football divisions in Portugal, boasting a dedicated fan base and rich history.
Seeking to provide their partner Betclic with innovative sponsorship activation and fan engagement opportunities, Liga Portugal turned to Crowdmanager. In this blogpost you will learn more about how they manage to do this.
Results
Liga Portugal's role is to promote every club by gathering data to connect fans with their teams. Their league-based approach to fan engagement successfully brings fans closer to their clubs showing great results.
Campaigns
115 league-based campaigns executed
Fans activated
More than 29.000
How It Was Done:
Understanding that fans love predicting match outcomes, Crowdmanager implemented a streamlined, sophisticated prediction platform whre fans could easily log in using Single Sign-On (SSO) and make their predictions within seconds.
Liga Portugal managed the data responsibly, ensuring the privacy and security of personal information.Which thereby gave them the opportunity to communicate directly to their segmented audiences afterwards.
The Outcome:
For Liga Portugal, this approach transformed sponsorship activation. Betclic gained more than just logo visibility; they achieved meaningful engagement by interacting with fans during predictions.
This method turned fan engagement into valuable leads and potential loyal customers. The digital format resonated across various generations, aligning with current trends.
For fans, each prediction was part of a gamified system with rankings and rewards for top predictors. This consistent interaction kept fans returning to the site weekly, checking their standings, and boosting overall traffic.
Crowdmanager's collaboration with Liga Portugal exemplifies how strategic fan engagement and data management can elevate sponsorship value and enhance fan experiences.
Try out the Liga Portugal prediction portal here
Thw two most important outcome from the campaigns was:
- Fan Data Utilization: They leverage fan data to personalize the fan experience and create targeted marketing campaigns. This approach not only enhances fan engagement for LP but also drives revenue by tailoring content for fans which become really important for Liga Portugal and gave them a sustainable digital assets that the sponsor where highly interessted in.
- Digital Engagement Strategies: In our collaboration with Liga Portugal we focused a lot on the “6 Ps” framework: Planning, Partnering, Prizes, Promotion, Personalisation, and Post-evaluation. We belive that if you manage to do this properly, then you have more effective campaign execution, ultimately leading to increased fan involvement. The 6 Ps and the process in perfect campaign execution is part of our Customer succes meetings with the client.
Want to hear more about how we collaborate with the clients to bring valuable campaign execution and more revenue? Reach out here.
Service overview
Engage
We have more than 30 different fan engagement concepts, ideas you will have all the possibilities you need to engage with your fans. From in stadium activation to nice and neat digital fan engagement concept activated in the digital fan journey.
Data
Data intelligence and engagement platforms can profoundly transform the business for rightsholders in sports, entertainment and experience economy.
We have the technology and collaboration models to do just that.
Marketing
Connect your Crowd Engage campaigns with our marketing platform, to communicate directly with your fans before and after campaigns. Setup marketing automation triggering fan behaviour and design beautiful templates to communicate with them on regular basis.
"As a league, fan data is incredibly crucial for us as it dictates every campaign and strategy we launch. Our single-sign-on (SSO) service with Crowdmanager enables us to gather the most relevant and valuable data from fans, which allows us to provide personalized and customized content that creates value for them.
The power of fan data allows us to generate more revenue by targeting marketing campaigns and merchandise sales to the right customers."
Fan engagement campaigns as a central part of the strategy
Liga Portugal also suplement the predictor campaign with other campaign type through out the season but all connected with our SSO so that they can manage to enrich and extend the data collection wheter campaign type they use.
Through out the collaboration they have been using other campaigns like Man of the match, MVP votes, quizzes and wheel of fortune.
Contact us to discover how we can help you achieve similar success.