Casestudy: Odense boldklub
Year
2019
Project type
Fan app
Crowd services
- Games
- Engage
- Revenue
- Fan app
A digital platform and whitelabel football app to engage with passionated Odense Boldklub fans
In the heart of Danish professional football, Odense Boldklub (OB) has emerged as a beacon of innovation. As winners of 3 Danish championships and a cornerstone of Danish football, OB’s commitment to digital transformation has set a new paradigm for the industry with the Crowdmanager digital platform and fan app
Image rights Odense boldklub© 2024
Overview
Engaging OB fans in our Crowd Fan app
OB’s journey isn’t just about engaging fans; it’s about creating an interplay between marketing and sponsorship.
The digital Crowd fan app acts as a central asset, seamlessly weaving together fan engagement, marketing strategies, and sponsorship activation.
This synergy has illuminated new pathways for revenue generation and audience interaction.
With features like:
- News feed
- Ticket integration
- Loyalty program
- Sponsor management
- In-app communication
- Fan engagement
- Banner ads
- And much more
Results
A user base of 26.000 engaged through the Odense boldklub fan app.
Results
More than 1.3 M yearly banner impressions
Results
Weekly fanengagement activities with fervent participation.
Results
The birth of a pioneering sponsorship and partner program
Generating New Digital Revenue
The partnership with Crowdmanager has unlocked a new dimension for OB’s sponsorship managers. The digital platform is more than a fan engagement tool—it’s an additional digital inventory that can be tailored for sponsors. This realization has transformed sponsorship managers into digital pioneers, confidently selling this innovative asset to sponsors and thereby generating new digital revenue streams.
Interactive Use-Cases: Pioneering Fan Engagement
OB’s prowess in utilizing the digital platform is evident through their interactive use-cases:
- Game Quiz: Immersive quizzes that engage fans and test their football knowledge.
- Man of the Match: Empowering fans to participate in the game’s narrative by selecting the standout player.
- Special Benefits: Offering exclusive perks to fans through the fan app, fostering a sense of loyalty.
- Push Notifications: Real-time updates and notifications that keep fans engaged and informed.
- Segmented Communication: Tailoring communication based on fan preferences, ensuring relevance.
- Stats and News: Providing fans with real-time statistics and the latest news, deepening fan engagement
Service overview
Engage
We have more than 30 different fan engagement concepts, ideas you will have all the possibilities you need to engage with your fans. From in stadium activation to nice and neat digital fan engagement concept activated in the digital fan journey.
Fan app
Our white-label fan app gives you the possibility to connect with your fans from a self-owned mediachannel. Collect first-party fan data that enables you to know you fans even better, and offers you a digital platform connecting sponsors directly with the fansbase.
Revenue generation
By the use of our simple revenue generation campaigns like Goal Club and Auction you can monetize in certain ways on you fanbase.
"Our new fan app shows a new approach to digital sponsorship activities and commercial opportunities, and provides a great opportunity to involve our fans. We are very excited about the solution."
